IPC media was formed in 1968 exspanding from the origanal ipc company which was formed in 1799. Now IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while there websites collectively reach over 20 million users every month (Omniture). IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. IPC Media has commissioned “MAGs”, a new research study exploring the behaviours, attitudes and aspirations of young men (aged 19-29 with no kids). The project brings to light surprising and unexpected aspects of the modern male psyche, dispelling generalisations of one-dimensional, lager swilling 'lads' with little on the brain.
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